What are you doing with all of those videos?
You produce many videos. Short interviews with top industry professionals, welcome messages to new customers when they first visit your company website, a tip of the day or week, a motivational thought, quick snippets of online sales tips, marketing an upcoming workshop, webinar or book.
Now what do you do with them? Post to your social media platforms. Yes, but there is so much more you can do.
I've created a short list of other ways to promote your video. Oh yes, social media is a great way to 'get the word' out but did you know there are many other platforms that store your video and can provide a further reach that just social media alone?!?
Here you go: Of course, there is YOUTUBE: Easy to upload and share
- Keep it fairly short (15 minutes at the most in length. In fact, shorter is better.)
- Title it well. (Think of the words your customers would search for.)
- Describe your video. (Assign tags. Again, think of the words your customers would search for.)
- Add audio through the AudioSwap feature. It's royalty-free.
- You can even add a map for where you recorded the video.
- Add annotations or wording on the screen (how about a call to action!)
But, there is more! MORE PLATFORMS to promote your videos.
Other sites to market and share video:
MailVU: Email your video greetings (or Vmail) to a prospective client or a thank-you to a current client or your subscriber list. People like video via email more so than text.
Vimeo: A professional site to market your videos and your brand as well as network with the tens of thousands of groups and channels.
Viddler: Share your video and further maximize your marketing. You can even brand your video with your logo and color scheme and link it right back to your website. Yes!
And there is more...... Why not create your own "Internet TV Show" and truly maximize those videos you've gathered?
Ustream: Live streaming from all genres (people, places, pets, plants and yes, entrepreneurs can stream a live training session, a weekly exercise class, a live coaching session and so much more!)
TubeMogul: This site allows your video to be 'actionable.' If you're in the video and the viewer places the cursor on your face they see an info. box that describes who you are. The site also distributes or syndicates your video to a number of sites. Now, the reach is infinite. TubeMogul distributes it for you and they provide some great reporting/analytics. See where your video actually went across the www.
Dailymotion: And another site that distributes your video for you. As of today, the site says they attract 300M users from around the world. WOW. Now, that is some potential viewership.
Metacafe: Specializing in short-form videos that average 90 seconds long. Not all videos on this site are completely professional but many are so don't turn away too quick. According to the site: 1) "More exclusive, original and curated premium video content than any other entertainment site. 2) Meaningful scale, as a top-3 video site in the U.S., with 12 million unique monthly viewers (40 million worldwide!)
There are so many websites to host and deliver your video at no charge. Although some have upgrades for a small fee it's the potential of the reach and return of your investment you don't want to miss.
So, there you have it. You have 10, 30, 50 and even hundreds of videos already uploaded to YouTube and you're sharing like crazy across social media. Now, share further and here's the payoff:
- You're seen as the thought leader for your product or service.
- You're distributing your awesome content (thoughts, motivational speaks, product/service overview etc.)
- You're reaching many more people (potential clients) away from social media and across other platforms where a whole new world of people will see it, hear it and remember you.
Welcome your comments. Please tell me what I've missed. Sharing is caring!
Carla Deter is the founder of Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her 'solutions not services' include supporting small business owners, entrepreneurs, associations, attorneys, realtors, busy executives with various promotions/marketing activities and more. Recently she was quoted by The Consultant Network based in London, England about 10 Ways You Can Get More from Your LinkedIn profile. Carla is a LinkedIn Profile/Resume Writer for DC based company, LinkedIn Profile Services LLC. Carla can be found on LinkedIn and Twitter: @fxvacarlad as well as contacted at firstname.lastname@example.org.